A celebration of provenance & beer heritage, the Beers of the Earth project as a limited release of 6 global beer styles.
Available on draught as tap takeovers or packaged in a specialty 6 x 500mL pack, the range explored iconic beer styles. The branding direction focused on the over arching concept with the 6 respective countries forming the background globe rondel. The Stone & Wood masterbrand endorses the sub brandand used colour as a key differentiator. Various directions & executions were explored - I rather liked the more expressive painted and stylised letterforms.