Cloud Catcher is the indigenous name for Mt Warning, a geographic icon which overlooks Byron Bay & the Northern Rivers.
Cloud Catcher is the first from within Stone & Woods "Beers from our Backyard" range. Brew wise it’s a step up in complexity from their core range which meant a move towards an endorsed Brand Architecture model and label structure. Each brew from within the series focuses on a different geographic feature from within the region – highlighting the brands philosophical approach to the role of their business and how this integrates with their local community & culture.
The sub branded approach meant the dialing up the personality, therefore bespoke hand crafted typography and a graphic illustration depicting the top of Mt Warning were created to create a unique and distinctive sub brand that still feels very much a part of the family.