So what do you get when you give the keys of a brewery to a famous musician, celebrity chef and beer obsessed graphic designer – Heartbreaker!
I am so stoked and appreciative to have been invited to join in this rare & selective Mash Collective caper. It was a hoot, a dream come true and I loved every minute of it. Collectively we first brewstormed the idea, a red/amber ale with indigenous spices, then came back to brew it with the team. Meanwhile we agreed on a name so I could get to work and symbolically interweave the sum of our parts into a label design, all of which I simply had to hand paint.
The result is an awesome beer and more importantly, a brilliant life experience shared with wonderful people.