The brief was to create a more visually unified portfolio of products that communicated Schweppes’ unique story with a single voice and to own the other end of the aisle. Our creative objective was to build Master Brand equity across Australia’s largest range of beverages (93 SKU’s) through an identity led approach.
The development of a core asset system and visual language was focused on enhancing visual recognition - it was here that the new ‘Schweppes Glass’ was born.
Symbolic of the Jacob Schweppes crucible of creation, this brand image has become intrinsically linked with the visual identity system and has underpinned all branded communication - bringing to life the ‘Magic of Schweppervescence’ and creating a broad spectrum solution appropriate to a product portfolio of such magnitude.
Work conducted whilst at DiDonato Partners.