Lion Co extended the XXXX Master Brand into a fresh new space and created an offer that captured the imagination of the target audience and redefined the Australian beer landscape.
Launched locally in QLD September 2009, and then nationally in 2010, this release was one of the most significant brand innovations for Lion Co and a milestone in the modernisation of XXXX.
XXXX Summer Bright is a brand that celebrates Australian lifestyle and is brewed specifically for a hot climate. The visual identity is original and hand crafted, inspired by the Australian beach and beach culture aesthetic – informal, warm and unconventional.
Work conducted whilst at DiDonato Partners.