DAMIAN KELLY

Damian typically avoids writing about himself in the 3rd person, especially when it comes to pumping his own tyres, but the threat of starving can be quite persuasive.

Damian is a Melbourne - Australian based Branding & Packaging Designer with a passion for craft beer. His work has played a key role in the development of some of Australia’s leading beverage brands including; James Squire, Stone & Wood, Carlton Draught, Schweppes, Crown Lager, Hahn, Cascade, Tooheys, XXXX, Wolf Blass, Yarra Ridge, Saltram, Spring Valley, Woodstock, & Cricketers Arms.

Damian has a passion for creative strategy and developing meaningful brand ideas that connect with people. His keen interest in design & creativity has seen him speak at seminars, guest lecture at universities, contribute to publications and judge awards.

He has won an array of local and international shiny things that collect dust and sit in a cupboard somewhere. He has served on the committee of the Melbourne Advertising and Designers Club and piloted their first ever mentor program for design students.

He loves crafted beverages, all-grain homebrewing, cycling and hand drawing typography. This portfolio site is mostly focused on his experience within the beverage category, and the work contained here is a broad collection mostly stemming from his private freelance clients but also from the work he has been involved with whilst employed at various Melbourne design agencies.