Fixation Brewing Co is the birth of a new beer brand dedicated to IPA – west coast style. The brand is obsessive, and the visual execution needed to convey these characteristics through both the iconography & visual aesthetic.
The outcome is bold, single minded, expressive, creative, iconic, structured & quirky.
Each element is a bespoke hand crafted piece, even to the point where I created the Fixation typography from duct tape to ensure the essence of the brand values & personality were captured.